"You can't turn this into a positive and you can't build brand awareness of this in a good way," he said. Meyvis said that the company "should've taken this seriously right away" and in doing so would have avoided this situation from making headlines and capturing the internet's attention. He chided the company for the "discrepancy" between the public message sent on the cereal brand's Twitter account to the private message sent to Karp. "It's a bad idea not to give customers the benefit of the doubt and you shouldn't go around accusing them," Meyvis told CNN Business. This is the first I’ve heard from them since yesterday (when they said they were sending an envelope) and my new response.
#Shrimp tails cinnamon toast crunch full#
I plan on continuing full transparency for those concerned about their products.
(He eventually agreed to ship the box back to General Mills for testing.) Karp later tweeted an exchange of Twitter private messages appearing to come from the company asking him to send the product back to them - something he originally said he did not want to do as he felt the company's response saying it was sugar made him "look insane" - as well as a followup email exchange asking him to bring it to local law enforcement if he didn't want to send it back. Meyvis said the discovery is gross - and that's "very dangerous for food brands." However, how Cinnamon Toast Crunch responded was even worse, he said. But for Tom Meyvis, a professor of marketing and consumer behavior at New York University's Stern School of Business, there's a lesson to be learned here. We assure you that there's no possibility of cross contamination with shrimp.Īdmittedly, it's a silly story. This entry was tagged Cinnamon Toast Crunch, Cinnamon Toast Crunch Shrimp, Shuckin' Shack, Trendy, Viral.After further investigation with our team that closely examined the image, it appears to be an accumulation of the cinnamon sugar that sometimes can occur when ingredients aren't thoroughly blended. Ask your server if it is available at your local Shuckin’ Shack. You can try our “Secret Menu” Cinnamon Toast Crunch Shrimp at participating locations for a limited time. Sweet and savory with a side of “A Good Shuckin’ Time!” Something this good shouldn’t be so delicious, but it is.
The Cinnamon Toast Crunch Shrimp is double battered fried shrimp made with buttermilk, flour and the aforementioned cereal and served with a side of Sweet Thai Chili sauce.
Jonathan and the Shuckin’ Staff put on their “Mad Shack Scientist Hats” and came up with a “Secret Menu” item that has been getting some serious traction on social media, news stations and more. Never shying away from fun, “out of the box” trends, he grabbed a box of Cinnamon Toast Crunch and headed to the Shuckin’ Shack location in Downtown Wilmington, NC.
As the social media world shared and wondered if Jensen really did find shrimp tails in his cereal, Shuckin’ Shack’s CEO, Jonathan Weathington, had an idea. How dare someone go after a cereal that is easily in the top 5 of breakfast goodness. The tweet eventually went viral across social media. The Twitter world went crazy as Topanga from Boy Meets Worlds husband, Jensen Karp, posted a photo of what he claimed were shrimp tails in his Cinnamon Toast Crunch.
0 kommentar(er)
